Hi! I'm Susana.

Product Designer
& Builder.

Lead Product Designer with a Master's in UX/UI Design & Development
and a certified IBM Enterprise Design Thinking Coach.

Making education more accessible with AI at AURO
Previously building AI products and design systems at IBM
Susana Chinchilla facilitating a workshop
6+Years enterprise UX at IBM
$400M+ROI influenced
80%Activation increase
+60%Faster aha moment
39+Products influenced
450kCarbon monthly visitors
HarvardUX Advisor · HBS
30+Workshops facilitated
6+Years enterprise UX at IBM
$400M+ROI influenced
80%Activation increase
+60%Faster aha moment
39+Products influenced
450kCarbon monthly visitors
HarvardUX Advisor · HBS
30+Workshops facilitated
Selected projects

From AI products
to design systems.

Case studies from IBM at enterprise scale, with measurable outcomes and real teams.

PLG strategyDesign systemsResearch

Product-Led Growth onboarding across IBM Software

Led trial onboarding strategy org-wide. Published 100+ best practices, created the Carbon Interstitial pattern, and scaled reusable guidance to 39+ product teams.

+60%Faster aha moment
80%Activation increase
+10%Revenue influenced
View case study
Content strategyDesign systems

Carbon Design System site redesign

Transformed Carbon's static docs into tutorial-style learning with video walkthroughs, Figma links, and direct code access. Shaped the 2026 Carbon site relaunch for 450k+ monthly visitors.

13.9kComponent inserts/week
640k+GitHub repos on Carbon
View case study
LeadershipEnterpriseAWS

IBM Content Services: legacy to SaaS

Led design modernization of a complex legacy enterprise platform. Facilitated Design Thinking workshops, led a team of 4 designers, and delivered a simpler admin experience within one year.

$400M+ROI influenced
1 yrDelivered on time
View case study
Credentials & recognition

Built across 6+ years
of real enterprise work.

UX Advisor · Harvard Business School

UX feedback, experience audits and improvement recommendations for HBS Foundry product.

Enterprise Design Thinking Coach · IBM

Certified to facilitate IBM Design Thinking workshops across global, cross-functional teams.

2025 IBMer watsonx Challenge

Recognized for AI innovation and prompting excellence within IBM's watsonx program.

AI/ML & Generative AI Certifications

Gen AI Fundamentals, AI Assistants L1, AI Maturity Framework, Trustworthy AI, AI Associate Leader.

M.A. UX/UI Design & Development

New York Institute of Technology. 4.0 GPA. Summa Cum Laude. Honor's Student 2019 to 2021.

Product-Led Growth Certification · Pendo

Certified in PLG strategy alongside IBM Product Academy and IBM Agile Explorer credentials.

IBM Equity · Standout · Culture Catalyst

Three IBM recognition awards for impact, culture-building, and equity in design.

CEO Recognition · Arvind Krishna · 2022

Mentor · McCombs School of Business

Guiding students through mentorship and career development at UT Austin RISE & ALPFA programs.

AI Advisory Committee · Austin Community College

Contributed to AI course development, microcredentials, and certifications for students.

IBM Equity Award · CEO Recognition IBM Standout Award IBM Culture Catalyst UX Advisor · Harvard Business School Mentor · McCombs School of Business M.A. UX/UI · 4.0 GPA · Summa Cum Laude Board Member · Latina Foundation Regional Community Leader · Poderistas
Susana Chinchilla

Susana Chinchilla

A little more
about me...

I grew up in Guatemala City, where my parents made education the family's top priority. I took that seriously — working full-time as a nanny to pay my own tuition through both my undergrad and my Master's.

For my undergraduate final project, I wanted to do something real. I created a charity and used user research to support weavers and their children in Guatemala. That project provided 13 kids with scholarships, school supplies, and uniforms. It was the moment I knew I wanted to keep using my skills to create genuine impact.

My brother, a senior software developer at Google, introduced me to UX shortly after. When he explained it, I realized I had already been doing it. I loved helping people through design, so I applied to my Master's at NYIT and graduated with a job at IBM.

At IBM, I learned to build products, design systems, AI experiences, PLG, and Enterprise Design Thinking at global scale. But the most important thing I learned was that culture is the foundation of great solutions. I found my way of contributing through community building.

Over 6+ years, I delivered enterprise and AI/ML experiences across products, roles, and countries. I became an Enterprise Design Thinking Coach and facilitated 30+ workshops worldwide, including in the UK, with organizations like YWCA Greater Austin, Code2College, and UT McCombs School of Business.

Outside of work, I'm lifting heavy, learning something new, spending time with my pets, or traveling. Currently at 28+ countries and counting.

Most recently, I've been building AURO, a product designed to make education more accessible through AI. Feel free to ask me about it.

AI/ML product design

Led UX for watsonx Orchestrate, IBM's flagship AI product, from discovery to production with 4 global design leads.

Design systems at scale

Carbon contributor with patterns adopted by 324 IBM teams, 640k+ GitHub repos, and 450k monthly visitors.

Workshop facilitation

IBM Design Thinking Coach who aligns cross-functional teams across geographies and gets everyone out with an action plan.

Community leadership

Harvard HBS Foundry advisor, McCombs mentor, Latina Foundation board member, and Poderistas regional leader across four states.

Community & leadership

Building something
in every room.

Design thinking workshops, community organizing, mentorship, and advocacy leadership that extends far beyond the screen.

Workshops & Education

IBM Design Thinking workshop
IBM Design Thinking · UT & McCombs School of Business
Code2College workshop
Code2College Design Thinking Workshop & Panel
ALPFA UT Chapter
UT & McCombs Student Supporter · ALPFA UT Chapter

Design community building

Design Critiques Host
Design Critiques Host
Global Events Host
Global Events Host
Networking Events Host
Networking Events Host

Strategy & community organizations

Latina Foundation Board
Board of Directors · The Latina Foundation
YWCA Strategy Workshop
Strategy Workshop · YWCA Greater Austin

Founder & entrepreneurship support

FoundHERs FIESTA Austin
Facilitator & Lead · FoundHERs and FIESTA Austin Community
Harvard HBS Foundry
UX Advisor · Harvard Business School Foundry Product
$400M+ROI influenced
HarvardUX Advisor · HBS
80%Activation increase
+60%Faster aha moment
watsonxIBM flagship AI
450kCarbon visitors/mo
$400M+ROI influenced
HarvardUX Advisor · HBS
80%Activation increase
+60%Faster aha moment
watsonxIBM flagship AI
450kCarbon visitors/mo
Open to new opportunities

Let's create
something together.

Ready to bring enterprise UX, AI design leadership, and cross-functional impact to your team.