Hi! I'm Susana.

Product Designer
& Builder.

Senior Lead Product Designer specializing in enterprise systems, product-led growth, and AI-powered experiences. Shipped watsonx, Content Services, and Carbon at IBM. Certified IBM Enterprise Design Thinking Coach.

Building AI-powered workforce training for frontline teams at Guat.
Previously building AI products and design systems at IBM.
Susana Chinchilla facilitating a workshop
Selected projects

Enterprise products, systems,
and the people who use them.

Case studies from IBM at enterprise scale. Conversational AI, legacy-to-SaaS modernization, and design systems at global reach.

IBM Content Services admin homepage
LeadershipEnterpriseAWS

IBM Content Services: legacy to SaaS

Led design modernization of a complex legacy enterprise platform. Facilitated Design Thinking workshops, led a team of 4 designers, and delivered a simpler admin experience within one year.

$400M+Product I contributed to
1 yrDelivered on time
View case study
Carbon Design System tutorial page
Content strategyDesign systems

Carbon Design System site redesign

Transformed Carbon's static docs into tutorial-style learning with video walkthroughs, Figma links, and direct code access. Shaped the 2026 Carbon site relaunch for 450k+ monthly visitors.

13.9kComponent inserts/week
640k+GitHub repos on Carbon
View case study
PLG onboarding across IBM Software
PLG strategyDesign systemsResearch

Product-Led Growth onboarding across IBM Software

Led trial onboarding strategy org-wide. Published 100+ best practices, created the Carbon Interstitial pattern, and scaled reusable guidance to 39+ product teams.

+60%Faster aha moment
80%Activation increase
+10%Revenue influenced
View case study
l lang="en"> Susana Chinchilla Senior Lead Product Designer

Hi! I'm Susana.

Product Designer
& Builder.

Senior Lead Product Designer specializing in enterprise systems, product-led growth, and AI-powered experiences. Shipped watsonx, Content Services, and Carbon at IBM. Certified IBM Enterprise Design Thinking Coach.

Building AI-powered workforce training for frontline teams at Guat.
Previously building AI products and design systems at IBM.
Susana Chinchilla facilitating a workshop
Selected projects

Enterprise products, systems,
and the people who use them.

Case studies from IBM at enterprise scale. Conversational AI, legacy-to-SaaS modernization, and design systems at global reach.

PLG onboarding across IBM Software
PLG strategyDesign systemsResearch

Product-Led Growth onboarding across IBM Software

Led trial onboarding strategy org-wide. Published 100+ best practices, created the Carbon Interstitial pattern, and scaled reusable guidance to 39+ product teams.

+60%Faster aha moment
80%Activation increase
+10%Revenue influenced
View case study
Carbon Design System tutorial page
Content strategyDesign systems

Carbon Design System site redesign

Transformed Carbon's static docs into tutorial-style learning with video walkthroughs, Figma links, and direct code access. Shaped the 2026 Carbon site relaunch for 450k+ monthly visitors.

13.9kComponent inserts/week
640k+GitHub repos on Carbon
View case study
IBM Content Services admin homepage
LeadershipEnterpriseAWS

IBM Content Services: legacy to SaaS

Led design modernization of a complex legacy enterprise platform. Facilitated Design Thinking workshops, led a team of 4 designers, and delivered a simpler admin experience within one year.

$400M+Product I contributed to
1 yrDelivered on time
View case study
Credentials & recognition

Recognition earned.
Impact measured.

UX Advisor · Harvard Business School

UX feedback, experience audits and improvement recommendations for HBS Foundry product.

Enterprise Design Thinking Coach · IBM

Certified to facilitate IBM Design Thinking workshops across global, cross-functional teams.

2025 IBMer watsonx Challenge

Recognized for AI innovation and prompting excellence within IBM's watsonx program.

AI/ML & Generative AI Certifications

Gen AI Fundamentals, AI Assistants L1, AI Maturity Framework, Trustworthy AI, AI Associate Leader.

M.A. UX/UI Design & Development

New York Institute of Technology. 4.0 GPA. Summa Cum Laude. Honor's Student 2019 to 2021.

Product-Led Growth Certification · Pendo

Certified in PLG strategy alongside IBM Product Academy and IBM Agile Explorer credentials.

IBM Equity · Standout · Culture Catalyst

Three IBM recognition awards for impact, culture-building, and equity in design.

CEO Recognition · Arvind Krishna · 2021

Build a Product Platform Strategy · Stanford Online

Record of Completion · Stanford Engineering Center for Global & Online Education · July 2026. This course defines how to design, monetize, and launch product platforms — studying how companies like Apple, Google, and Airbnb built ecosystems that scale beyond a single product. Competencies: Digital Transformation, Product Development, Business Models, Technology Integration, Marketing Strategy.

AI Advisory Committee · Austin Community College

Contributed to AI course development, microcredentials, and certifications for students.

Susana Chinchilla

Susana Chinchilla

A little more
about me...

I grew up in Guatemala City, where my parents made education the family's top priority. I took that seriously by working full-time as a nanny to pay my own tuition through both my undergrad and my Master's.

I became passionate about UX through a charity project during my undergraduate studies, where I conducted user research to support weavers and their children in Guatemala. That work provided 13 kids with scholarships, school supplies, and uniforms. That's when I knew I wanted to keep using my skills to create real impact.

My brother, a senior software developer at Google, introduced me to UX shortly after. When he explained it, I realized I had already been doing it. I loved helping people through design, so I applied to my Master's at NYIT and graduated with a job at IBM.

At IBM, I learned to build products, design systems, AI experiences, PLG, and Enterprise Design Thinking at global scale. But the most important thing I learned was that culture is the foundation of great solutions. I found my way of contributing through community building.

Over 9+ years, I delivered enterprise and AI/ML experiences across products, roles, and countries. I became an Enterprise Design Thinking Coach and facilitated 30+ workshops worldwide, including in the UK, with organizations like YWCA Greater Austin, Code2College, and UT McCombs School of Business.

Before UX, I was a graphic designer — so I came into product design already thinking about how things look and how they communicate before I ever learned to think about how they work. That foundation never left. Outside of work, I'm lifting heavy weights, learning something new, spending time with my pets, or traveling. Most recently, I've been building Guat, an AI-powered workforce training platform that helps businesses reduce communication gaps, lower turnover, and keep frontline teams focused on the job. It completed a pilot with 39 participants and holds a provisional patent. Feel free to ask me about it.

AI/ML product design

Led UX for watsonx Orchestrate, IBM's flagship AI product, from discovery to production with 4 global design leads.

Design systems at scale

Carbon contributor with patterns adopted by 324 IBM teams, 640k+ GitHub repos, and 450k monthly visitors.

Workshop facilitation

IBM Design Thinking Coach who aligns cross-functional teams across geographies and gets everyone out with an action plan.

Community leadership

Harvard HBS Foundry advisor, McCombs mentor, Latina Foundation board member, and Poderistas regional leader across four states.

Want to know more before we meet?

Prepare to meet me.
Ask me anything.

IBM awards in Arvind Krishna's own words. My full career arc. Harvard Business School Foundry. The AI product I built that's running on its own. It's all in there.

My full story ↗ Say hello ↗
Community & leadership

Building something
in every room.

Design thinking workshops, community organizing, mentorship, and advocacy leadership that extends far beyond the screen.

Workshops & Education

IBM Design Thinking workshop
IBM Design Thinking · UT & McCombs School of Business
Code2College workshop
Code2College Design Thinking Workshop & Panel
ALPFA UT Chapter
UT & McCombs Student Supporter · ALPFA UT Chapter

Design community building

Design Critiques Host
Design Critiques Host
Global Events Host
Global Events Host
Networking Events Host
Networking Events Host

Strategy & community organizations

Latina Foundation Board
Board of Directors · The Latina Foundation
YWCA Strategy Workshop
Strategy Workshop · YWCA Greater Austin

Founder & entrepreneurship support

FoundHERs FIESTA Austin
Facilitator & Lead · FoundHERs and FIESTA Austin Community
Harvard HBS Foundry
UX Advisor · Harvard Business School Foundry Product
Open to new opportunities

Let's create
something together.

Ready to bring enterprise UX, AI design leadership, and cross-functional impact to your team.