Hi! I'm Susana.
Lead Product Designer with a Master's in UX/UI Design & Development
and a certified IBM Enterprise Design Thinking Coach.
Case studies from IBM at enterprise scale, with measurable outcomes and real teams.
Led trial onboarding strategy org-wide. Published 100+ best practices, created the Carbon Interstitial pattern, and scaled reusable guidance to 39+ product teams.
Transformed Carbon's static docs into tutorial-style learning with video walkthroughs, Figma links, and direct code access. Shaped the 2026 Carbon site relaunch for 450k+ monthly visitors.
Led design modernization of a complex legacy enterprise platform. Facilitated Design Thinking workshops, led a team of 4 designers, and delivered a simpler admin experience within one year.
UX Advisor · Harvard Business School
UX feedback, experience audits and improvement recommendations for HBS Foundry product.
Enterprise Design Thinking Coach · IBM
Certified to facilitate IBM Design Thinking workshops across global, cross-functional teams.
2025 IBMer watsonx Challenge
Recognized for AI innovation and prompting excellence within IBM's watsonx program.
AI/ML & Generative AI Certifications
Gen AI Fundamentals, AI Assistants L1, AI Maturity Framework, Trustworthy AI, AI Associate Leader.
M.A. UX/UI Design & Development
New York Institute of Technology. 4.0 GPA. Summa Cum Laude. Honor's Student 2019 to 2021.
Product-Led Growth Certification · Pendo
Certified in PLG strategy alongside IBM Product Academy and IBM Agile Explorer credentials.
IBM Equity · Standout · Culture Catalyst
Three IBM recognition awards for impact, culture-building, and equity in design.
Mentor · McCombs School of Business
Guiding students through mentorship and career development at UT Austin RISE & ALPFA programs.
AI Advisory Committee · Austin Community College
Contributed to AI course development, microcredentials, and certifications for students.
Susana Chinchilla
I grew up in Guatemala City, where my parents made education the family's top priority. I took that seriously — working full-time as a nanny to pay my own tuition through both my undergrad and my Master's.
For my undergraduate final project, I wanted to do something real. I created a charity and used user research to support weavers and their children in Guatemala. That project provided 13 kids with scholarships, school supplies, and uniforms. It was the moment I knew I wanted to keep using my skills to create genuine impact.
My brother, a senior software developer at Google, introduced me to UX shortly after. When he explained it, I realized I had already been doing it. I loved helping people through design, so I applied to my Master's at NYIT and graduated with a job at IBM.
At IBM, I learned to build products, design systems, AI experiences, PLG, and Enterprise Design Thinking at global scale. But the most important thing I learned was that culture is the foundation of great solutions. I found my way of contributing through community building.
Over 6+ years, I delivered enterprise and AI/ML experiences across products, roles, and countries. I became an Enterprise Design Thinking Coach and facilitated 30+ workshops worldwide, including in the UK, with organizations like YWCA Greater Austin, Code2College, and UT McCombs School of Business.
Outside of work, I'm lifting heavy, learning something new, spending time with my pets, or traveling. Currently at 28+ countries and counting.
Most recently, I've been building AURO, a product designed to make education more accessible through AI. Feel free to ask me about it.
Led UX for watsonx Orchestrate, IBM's flagship AI product, from discovery to production with 4 global design leads.
Carbon contributor with patterns adopted by 324 IBM teams, 640k+ GitHub repos, and 450k monthly visitors.
IBM Design Thinking Coach who aligns cross-functional teams across geographies and gets everyone out with an action plan.
Harvard HBS Foundry advisor, McCombs mentor, Latina Foundation board member, and Poderistas regional leader across four states.
Design thinking workshops, community organizing, mentorship, and advocacy leadership that extends far beyond the screen.
Workshops & Education



Design community building



Strategy & community organizations


Founder & entrepreneurship support


Ready to bring enterprise UX, AI design leadership, and cross-functional impact to your team.