Susana
I led design at IBM across watsonx, Content Services on AWS, and Carbon, a system now used by 324+ product teams worldwide. Certified IBM Enterprise Design Thinking Coach and founder of SALTOS, selected for Harvard Business School Foundry in 2026.
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Enterprise design at IBM. Product-led growth, legacy-to-SaaS modernization, and design systems at global reach.
I believe by working hard and being kind, amazing things will happen.
IBM Equity Award
"Recognized for outstanding contributions to hybrid cloud and AI leadership, personally selected among fewer than 5% of IBM global talent."
Arvind Krishna
CEO at IBM
"She combines the best of data-centered and user-centered decision making in a way that makes the design team more strategic and impactful."
Rich Kummer
Lead Product Designer · Carbon Design System, IBM
"Her strength comes from her innate ability to build relationships that foster a collaborative culture that takes pride in developing the highest quality user experiences. There has yet to be a challenge that Susana hasn't conquered."
Business Automation
IBM
"She has a clear sense of how to design early product moments that meet users where they are and grow with them as they gain confidence."
Bridget Ndedge
Visual Designer · IBM
My work helped IBM grow their revenue by 10% in 2024 through PLG design improvements across 39+ products.
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Growth
IBM Special Cash Award
"Because of your exemplary track record, IBM is confident that you have what it takes to continue making important contributions to our success."
Special Cash Award
IBM
I volunteer from time to time and show up wherever I can be useful: workshops, boards, mentorship, and building spaces for people who are just getting started.
IBM Equity Award · CEO Recognition
Awarded by CEO Arvind Krishna for outstanding contributions and leadership in hybrid cloud and AI. Selected among fewer than 5% of IBM global talent.
IBM Culture Catalyst Award
Led the way to rebuild culture and collaboration in the Austin Studio for the Business Automation team. Organized regular Design Share reviews, critique sessions, and a return-to-office workshop.
IBM Special Cash Award
"Our clients' success depends on the talent, passion, dedication and hard work of IBMers like you. Because of your exemplary track record, IBM is confident that you have what it takes to continue making important contributions to our success."
Promotion to Advisory Designer
Recognized as a rising star on the Business Automation team. Promoted for leading the Studio/Build design team, building relationships between development and PM stakeholders, and performing well above band level.
IBM Standout Newcomer · Problem Solver Extraordinaire
"There has yet to be a challenge that Susana hasn't conquered."
SALTOS · Harvard Business School Foundry
Selected for the HBS Foundry cohort in May 2026 under Professor Thomas Eisenmann. Provisional patent filed.
UX Advisor · Harvard Business School Foundry
UX feedback, experience audits, and improvement recommendations for HBS Foundry product alongside Professor Thomas Eisenmann.
IBM Enterprise Design Thinking Coach
Certified to facilitate IBM Design Thinking workshops across global, cross-functional teams. Facilitated 30+ workshops.
Build a Product Platform Strategy · Stanford Online
Record of Completion. Studied how platforms create and capture value through network effects, platform openness tradeoffs, multi-homing, and the conditions that allow platforms to displace traditional products.
